Exclusive Leads for IT Providers

How the leads are generated

Businesses find Clear IT Pricing through plain-English guides on cost, services and compliance, then send a short two-step request. Nobody is cold-called or bought from a list.

The guides cover the questions buyers ask before they talk to a provider. Topics include managed IT pricing, co-managed IT, CMMC and NIST SP 800-171, HIPAA compliance services, managed detection and response and written information security plans for tax and accounting firms. Because the reader has already read how pricing and contracts work, the first conversation tends to start further along.

The site tells the business plainly, on every page and next to the form, that Clear IT Pricing passes the request to one provider and that the provider pays us a referral fee. The business has checked a consent box agreeing to share the request with one provider before you see the lead.

Exclusivity: one provider per request

Each request goes to one provider. We do not sell the same lead to three or five companies and let them race to the phone.

That changes how you can work the lead. You can read the website when one is given, look at the employee count, and write a first email that addresses their actual need. The business is told to expect contact from one company by email within one business day, so a prompt, specific email is what they are waiting for.

Larger projects and some security and compliance work may go to an advisory partner rather than a local MSP. When that happens, the request still goes to one party only.

What we filter out, and the 7-day credit

Every request passes automated checks, and a person reviews anything unusual before it reaches you. We remove:

• Home users and consumer tech support requests
• Job seekers and people asking about employment
• Vendors and agencies pitching their own services
• Fake, disposable or non-working contact details
• Businesses outside your service area

Filtering is not perfect. If a lead that fits one of those categories reaches you, email [email protected] within 7 days of receiving it, with a short note on what was wrong, and we credit it. A business that simply chose another provider or decided not to buy is not a bad lead.

Pay per lead or an exclusive city subscription

There are two ways to buy, and you pick the one that suits your pipeline.

Pay per lead. You receive requests for your city as they come in and pay for each one. This is how every city starts.

Exclusive city subscription. Once a city has a few months of request history, one provider can hold that city on a monthly subscription and receive every qualifying request there. The history matters: it lets both sides see real volume and mix before agreeing to a fixed fee.

Pricing for both is sent by email and depends on the city and the type of request. There are no contracts beyond what you choose to sign up for.

Which needs and company sizes to expect

The site is written for businesses with roughly 5 to 250 employees, plus defense contractors and regulated firms, so that is where most requests come from.

Requests fall into four needs, chosen by the business on the first step of the form:

• Ongoing IT support: fully managed or co-managed IT, help desk and Microsoft 365 administration
• Cybersecurity: endpoint detection and response, MDR, email security, backup and incident response
• Compliance: CMMC and NIST SP 800-171, HIPAA, the FTC Safeguards Rule and written information security plans
• One-time projects: office moves, server replacements, cloud migrations and Windows upgrades

Security work is a growing share of MSP revenue generally. In Kaseya's 2026 State of the MSP report, about 71% of MSPs grew cybersecurity revenue ¹. The same survey found the share of MSP customers spending $25,000 or more a year fell from 75% to 41% ¹. Smaller budgets are one reason a lead with a clear scope and timeline is worth more than a cold list.

How to join

Email [email protected] with:

1. Your company name and website
2. The cities or metro areas you serve
3. The needs you want to receive (ongoing IT, security, compliance, projects)
4. The company sizes you prefer to work with
5. Whether you want pay per lead now, or to be considered for a city subscription later

We reply by email with pricing for your city and how leads are delivered. Everything runs by email at [email protected]. We do not schedule sales calls.